INFORMATIVE
INFORMATIVE
INFORMATIVE
This is a simple way to attract people's interest in media....youth is the main part of society which should be involved in media and a certain percent of youth is there in media....
This is a personally developed site just to make people aware of what actually MEDIA is....IT'S USES, IT'S POWERS, IT'S NECESSITY and every aspect related to Media.....!!!!
Role of media in the society
Today television channels and newspapers are making fast money by cashing on the news in wrong sense and wrong way. In the race to become more popular and to make money they have broken all the limits media must follow while serving to build a healthy and progressive society. They have no respect for the sentiments and ethics of the people and land whom they serve to, with their immense power to influence the massses they just make judgment like a true dictator rather than a good advice of a true friend as they previously used to do. If it will be going in the future then we people have to think about the role of media in our life.
Today,
media is considered the fourth pillar of the state all over the world,
first and foremost British Member of Parliament Lord Macaulay had given
this status to the media, in any country, the governing body has a
significant position, then religious leaders have second position, after
that general public has third position and media have fourth position.
In any republican government system, there must be three administrative
bodies, 1- Parliament, 2- Administrative department, 3- Judiciary body.
In the absence of any of these three bodies, the government can not run
systematically, but now it is felt that one body more is necessary to be
with them, that is media, this body is considered more important these
days, it plays an important role as an informative bridge between
governing bodies and general public, in absence of media general public
cannot know about what kind of bills and acts are passed in the
parliament, and what are their positive and negative effects in the
society, if media person close their eyes the government officials will
do what they want, so media plays a very important and impartial role
between government activities and general public, so much so that it is
said that the freedom of media is the guarantee of success of republic
government. | ||
| The Mass Media is an unique feature of modern society. It's development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refuse the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society. |
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